Tech-Driven Solutions for Food Delivery and Dining

Project Overview

Beets and Roots is a comprehensive food delivery app based in Germany that serves both B2C and B2B markets. The platform was designed to deliver seamless dining experiences through multiple services:

• Dine-In (B2C): Customers can reserve tables and dine in at their preferred restaurants.
• Delivery (B2C): Users can order food for home delivery.
• Pickup (B2C): Customers can place orders ahead of time and pick them up when convenient.
• Catering Services (B2B): Businesses can book catering for corporate events and functions.

Challenge

Our primary challenge was to develop a platform capable of managing multiple services while maintaining a seamless and intuitive user experience. The system needed to handle the complexities of catering to both B2C and B2B markets, managing everything from table reservations to large-scale corporate catering orders. We also needed to ensure smooth performance under high traffic and provide multi-language support for diverse users.

Solution

We implemented a scalable and modular architecture to handle the different services efficiently. Using ReactJS for the frontend and NodeJS for the backend, combined with GraphQL for data management, we built an app that could cater to various user needs without compromising on performance. To enhance the app's functionality and reliability, we integrated third-party services such as Commerce Tool for order management, Sentry for error tracking, Google Analytics for user behavior analysis, and AWS for cloud infrastructure.

Process

1. Requirement Gathering and Planning: We worked closely with stakeholders to define the requirements for both B2C and B2B features, ensuring the platform would serve all target audiences effectively.
2. System Design: Our team designed a flexible and scalable architecture to accommodate diverse functionalities such as dine-in reservations, home delivery, and large-scale catering services.
3. Development:
   • Frontend: Leveraging ReactJS, JavaScript, and Bootstrap, we built a responsive and intuitive interface that offers a consistent experience across devices.
   • Backend: NodeJS and GraphQL were utilized for robust API management and efficient data querying, ensuring fast load times and smooth interactions.
   • Design Implementation: Regular design updates were implemented based on Figma mockups to keep the UI visually appealing and user-centric.
4. Integration of Third-Party Tools: Commerce Tool was integrated for streamlined order management, while Sentry and AWS ensured error monitoring and reliable cloud hosting.
5. Testing and Quality Assurance: Rigorous testing cycles, along with real-time error tracking via Sentry, allowed us to maintain a stable and high-performing app.
6. Internationalization and Launch: We implemented multi-language support to broaden the app’s reach and launched the platform successfully in Germany.

Results

• Improved User Experience: The app’s intuitive navigation and responsive design led to a noticeable increase in user engagement and positive customer feedback.
• Scalability and Reliability: The integration of AWS ensured the app could handle high traffic during peak hours without any performance bottlenecks.
• Operational Efficiency: The integration of Commerce Tool and other services streamlined order processing, resulting in faster turnaround times and reduced operational overhead.
• B2B Market Expansion: The catering service feature attracted several corporate clients, boosting the platform’s B2B revenue and expanding its service offerings.