AI Powered Lead Generation System

Project Overview

Looti is an advanced platform that integrates powerful data filters and artificial intelligence to help businesses generate hyper-qualified leads directly from their CRM systems. The platform enhances existing lead databases, allowing companies to fully unlock the potential of their leads for better conversion and growth. By leveraging sophisticated AI algorithms, Looti delivers efficiency and precision, offering businesses the ability to fine-tune lead generation efforts with unparalleled accuracy.

Challenge

In today’s fast-paced market, businesses often struggle with converting raw leads into meaningful opportunities. Traditional lead generation methods are time-consuming and can yield inconsistent results. Looti’s objective was to address these challenges by creating an automated, AI-driven solution that allows businesses to generate, refine, and maximize leads within their existing CRM. The primary challenge was developing a platform capable of intelligently filtering, analyzing, and categorizing lead data while integrating seamlessly with various CRM tools.

Solution

Our team at Zorbix Technologies collaborated closely to design and develop an innovative solution that meets these challenges head-on. Looti’s platform leverages AI and data analytics to:

• Identify and extract leads from multiple sources (e.g., CSV files, LinkedIn profiles, CRM systems).
• Provide advanced filtering options with over 20 customizable filters to refine lead searches based on job titles, industry, company size, and more.
• Seamlessly integrate with key tools such as Hubspot, Pipedrive, and Lemlist, ensuring a smooth workflow for users.

The platform was built with a robust tech stack, featuring NextJS, ReactJS, and Typescript for a scalable and responsive frontend. PostgreSQL, GraphQL, and Prisma were used on the backend to ensure data integrity and fast querying. With these solutions in place, Looti stands out as a dynamic tool that enables businesses to find and convert the most valuable leads efficiently.

Process

1. Requirement Analysis: Our cross-functional team collaborated to define the project’s core features and user experience goals, ensuring alignment with business needs.
2. UI/UX Design: We translated complex business logic into an intuitive interface, emphasizing a seamless user experience. Special attention was given to designing responsive and visually appealing UI components using Styled Components.
3. Frontend and Backend Development: We used NextJS and ReactJS to build dynamic and responsive frontend components. The backend was built with PostgreSQL, Prisma, and GraphQL, ensuring efficient data management and real-time performance.
4. Third-Party Integrations: We integrated essential tools like Hubspot, Pipedrive, and Slack into the platform, along with secure authentication via Auth0 and NextAuth.
5. Testing and Optimization: Rigorous testing and debugging were conducted to guarantee cross-browser compatibility and optimize performance. We used tools like Sentry to monitor issues in real-time and ensure a smooth user experience.

Results

The successful launch of Looti resulted in significant improvements for businesses using the platform:

• Enhanced Lead Quality: Companies reported a noticeable increase in the quality of leads, leading to better conversion rates.
• Time Savings: The automation of lead generation processes reduced manual effort, enabling teams to focus more on high-impact activities.
• Scalability and Flexibility: With integrations and customizable filters, businesses could easily adapt Looti to their unique lead generation needs.

Looti has empowered businesses to fully capitalize on their leads, driving growth and ensuring long-term success in a competitive marketplace.